This BAGFOOT poster was created originally for a Beograd based art magazine A3 format. The theme of the edition was (ANTI) IDOLS. Collaboration with Katarina Mrvar (author of the plastic costume)
First ever footage of this strange beast
Bagfoot seen at a big store
Bagfoot seen at Ljubljana Market
Bagfoot in Mladina magazine
Photo by Borut Peterlin
Photo by Borut Peterlin
Bagfoot featured on national television news programs
Bagfoot filming a pilot show
Videos by witnesses
WHO'S BAG! Michael Jackson spoof act
The Last Act!
The performance was mentioned also in Outsider magazine article.
Bagfoot in the Museum
The project started as a custom poster for the Belgrade art magazine "A3 Format" on the theme of "(Anti)idols." It was a collaboration with Katarina Mrvar, who created the plastic costume, while Luka Mancini designed the poster and its expressive plastic typography. This initial concept was later brought to life for Vrečka na vrečko (Bag on Bag). This was an artist-activist environmental campaign by Ecologists Without Borders, Lukatarina, Miha Artnak, and others to warn people about using too many single-use plastic bags. As a result, Bagfoot became the mascot of the campaign.
Designed as a playful take on the mythical Bigfoot, this unique environmental character—Bagfoot, the plastic bag monster—shows the massive amount of waste and overconsumption in modern society in a funny but alarming way. Through video content, street performances, and guerrilla marketing, the character grabbed a lot of public attention. Bagfoot soon became a national phenomenon, appearing as a guest on TV Slovenija, while main news stations used video clips of the monster to report on the plastic bag crisis.
Between 2012 and 2016, Bagfoot did several public performances, including filming a pilot show for TV Slovenia and staging a Michael Jackson spoof dance act with dancers of the Bast dance school. The character’s final street appearance took place at Ljubljana's Central Market, where the very process of making a Bagfoot costume was captured in a short video called "The Making of Bagfoot". By combining costume design, photography, video, and socially conscious graphic design, this visual protest turned the problem of thoughtless consumerism into a real, memorable message and encouraged better everyday habits.
In the end, Bagfoot also ended up in a museum. The character was featured as a part of the "Vous avez dit bizarre" (Did you say bizarre?) exhibition, curated by Bart Hess and Alexandra Jaffre for the Biennale Internationale Design Saint-Étienne.
Designed as a playful take on the mythical Bigfoot, this unique environmental character—Bagfoot, the plastic bag monster—shows the massive amount of waste and overconsumption in modern society in a funny but alarming way. Through video content, street performances, and guerrilla marketing, the character grabbed a lot of public attention. Bagfoot soon became a national phenomenon, appearing as a guest on TV Slovenija, while main news stations used video clips of the monster to report on the plastic bag crisis.
Between 2012 and 2016, Bagfoot did several public performances, including filming a pilot show for TV Slovenia and staging a Michael Jackson spoof dance act with dancers of the Bast dance school. The character’s final street appearance took place at Ljubljana's Central Market, where the very process of making a Bagfoot costume was captured in a short video called "The Making of Bagfoot". By combining costume design, photography, video, and socially conscious graphic design, this visual protest turned the problem of thoughtless consumerism into a real, memorable message and encouraged better everyday habits.
In the end, Bagfoot also ended up in a museum. The character was featured as a part of the "Vous avez dit bizarre" (Did you say bizarre?) exhibition, curated by Bart Hess and Alexandra Jaffre for the Biennale Internationale Design Saint-Étienne.
