In 2021, due to unpredictable pandemic restrictions, the 37th Slovenian Book Fair was forced to transition entirely into an online environment. For the country’s largest and most prestigious literary event, moving to a virtual platform meant losing the authentic, physical hustle and bustle traditionally experienced at the in-person event. The primary challenge in designing the fair's visual identity was clear: how to translate a warm, festive, and tactile experience into a cold, digital space.
The visual solution relies on a dynamic palette of vibrant colors and simple festive elements, such as pennant banners, to instantly evoke a sense of celebration online. The centerpiece of the design is an illustrated landscape where books become architecture—transforming into buildings, landmarks, and bridges. This design narrative directly visualizes the fair’s official slogan of the year: "Books Connect" (Knjige povezujejo). The comprehensive visual system came to life across the fair’s website, social media, and banners, successfully infusing a technological platform with human warmth and cultural spirit.
The visual solution relies on a dynamic palette of vibrant colors and simple festive elements, such as pennant banners, to instantly evoke a sense of celebration online. The centerpiece of the design is an illustrated landscape where books become architecture—transforming into buildings, landmarks, and bridges. This design narrative directly visualizes the fair’s official slogan of the year: "Books Connect" (Knjige povezujejo). The comprehensive visual system came to life across the fair’s website, social media, and banners, successfully infusing a technological platform with human warmth and cultural spirit.
